Sales & Marketing Association

Type of Community



Sales & Marketing Association


Membership association in The Netherlands aiming to bring together sales/marketing professionals from any level or stage in their careers. Focused on enhancing knowledge and network to better careers and businesses.

Founded in 1971 by five companies: Heineken, Nutricia, Nestle, Douwe Egberts and Unilever. One of the oldest professional associations in the Netherlands

2.000 member association that offers knowledge exchange and professionalization of the sales profession, as well as organize high-profile events and elections every year

Organizes about 90 events/year and the initiator of the most prominent event in the commercial field: The Sales Event. Has 5 main regions: SME North, East, South, Central and West.

Informational website with introduction to association, membership portal, "knowledge lab' with blog, magazine, archive, and event calendar


Commercial Excellence Focus

Marketing Excellence
Sales Excellence
Services Excellence
M&S Technology

Industry Focus

Regional Focus


Related Company URL

SE-PTO Classification

SE-CE Value Tree Classification

AI for Sales Classification

Related Records in CE Portal