Membership association in The Netherlands aiming to bring together sales/marketing professionals from any level or stage in their careers. Focused on enhancing knowledge and network to better careers and businesses.
Founded in 1971 by five companies: Heineken, Nutricia, Nestle, Douwe Egberts and Unilever. One of the oldest professional associations in the Netherlands
2.000 member association that offers knowledge exchange and professionalization of the sales profession, as well as organize high-profile events and elections every year
Organizes about 90 events/year and the initiator of the most prominent event in the commercial field: The Sales Event. Has 5 main regions: SME North, East, South, Central and West.
Informational website with introduction to association, membership portal, "knowledge lab' with blog, magazine, archive, and event calendar