This section of CX Portal provides a directory to interesting Commercial Excellence content that has been posted online, be it by companies or individuals. You can use the filter to search for specific types of content, such as Articles, Frameworks, or Customers Cases.
If you miss a specific piece of content, either written by yourself, your company, or somebody else, then please use the button below to suggest an addition.
At Vodafone, connected sales planning success has other departments callingBy using a solution from Anaplan, Vodafone is basing their Sales Planning om the most up-to-date data available from their sales funnel in CRM. This case is therefore classified as […]
Activision wins big with efficient trade promotions planningBy using a solution from Anaplan, Activision is managing their trade promotions planning by giving their planners real-time accurate data. This case is therefore classified as a Sales Assistent that […]
LinkedIn uses App Annie to increase user engagementBy using a solution from App Annie, LinkedIn is able to identify and understand trends in the ‘app’ marketplace (what applications are popular, by who, etc.). This case is therefore […]
How Aviso Helps CROS Predict Business Outcomes [Ken Laversin]By using a solution from Aviso, Silver Peak is able to forecast revenue based on patterns in data. This case is therefore classified as a Sales Expert that helps with […]
Portal / Theme site
Chief Marketing Technologist BlogOnline blog created and maintained by Scott Brinker focused on marketing technology and how it is changing marketing strategy, management, and culture. This blog is focussed on the intersection between […]
Zoom Uses Chorus to Fuel Growth Throuhg Continuous ImprovementBy using a solution from Chorus.ai, Zoom is able to prioritize sales calls where coaching is expected to have highest impact. This case is therefore classified as a Sales Coach […]
OKTA: FORECASTING AND PIPELINE MANAGEMENTBy using a solution from Clari, Okta is able to fuel their pipeline management with insights that allow sales management to focus on corrective actions where they are needed. This […]
Frame.io unlocked B2B advertising on Facebook — and tripled match ratesBy using a solution from Clearbit, Frame.io is able to target their Facebook ads much more precisely by combining customer data from various sources. This case is therefore classified as […]
How Zenefits found the key to targeting ideal customers on FacebookBy using a solution from Clearbit, Zenefit is able to identify and target their ideal customers on Facebook. This case is therefore classified as a Sales Coach that helps with […]
Commercial Excellence 4.0
Commercial-ExcellenceCommercial Excellence 4.0 is a Deloitte Strategic Framework for transforing vision into value: the page contain limited info, the framework is also covered in a video that explain high level […]