McKinsey & Company
Type of Company
Management Consultancy
Classification
Content Marketing Portal
Headline
Marketing & Sales insights
Synopsis
The McKinsey's website contains a section with "Insights on Marketing and Sales", which is is a Content Marketing Portal with various articles distributed over 7 sections: 1) Consumer insights and analytics, 2) customer experience and loyalty, 3)digital marketing and multichannel, 4) marketing and brand strategy, 5) Marketing organization & Operations, 6 pricing, and 7) sales
Description
Commercial Excellence Focus
| Marketing Excellence | √ |
| Sales Excellence | √ |
| Services Excellence | √ |
| M&S Technology | – |
Industry Focus
Regional Focus
Global
SE-PTO Classification
SE-CE Value Tree Classification
AI for Sales Classification
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