Anaplan
Type of Content
Customer Case
Title
Activision wins big with efficient trade promotions planning
Synopsis
By using a solution from Anaplan, Activision is managing their trade promotions planning by giving their planners real-time accurate data. This case is therefore classified as a Sales Assistent that helps to bring together all relevant data, and eliminates the tasks of a planner that were previously done in a manual spreadsheet. It has helped Activision to increase their planner producivity.
Description
Activision use an AI-powered data platform for their trade promotion planning and management. Every product launch and product discount is managed via this platform, and they use custom reports to provide relevant stakeholders with real-time, transparent access to any data they need. It has given Activision a 50% improvement in planner productivity, and 100% confidence in decision-making data as well as minimal reliance on IT for expansion into marketing and beyond.
Commercial Excellence Focus
| Marketing Excellence | √ |
| Sales Excellence | – |
| Services Excellence | – |
| M&S Technology | √ |
Industry Focus
Regional Focus
SE-PTO Classification
SM2
SE-CE Value Tree Classification
AI for Sales Classification
Sales Assistant
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