Anaplan

Type of Content

Customer Case

Title

Activision wins big with efficient trade promotions planning

Link

https://www.anaplan.com/customers/activision/

Synopsis

By using a solution from Anaplan, Activision is managing their trade promotions planning by giving their planners real-time accurate data. This case is therefore classified as a Sales Assistent that helps to bring together all relevant data, and eliminates the tasks of a planner that were previously done in a manual spreadsheet. It has helped Activision to increase their planner producivity.

Description

Activision use an AI-powered data platform for their trade promotion planning and management. Every product launch and product discount is managed via this platform, and they use custom reports to provide relevant stakeholders with real-time, transparent access to any data they need. It has given Activision a 50% improvement in planner productivity, and 100% confidence in decision-making data as well as minimal reliance on IT for expansion into marketing and beyond.

Commercial Excellence Focus

Marketing Excellence
Sales Excellence
Services Excellence
M&S Technology

Industry Focus

Regional Focus

Related Company URL

https://www.activision.com/home

SE-PTO Classification

SM2

SE-CE Value Tree Classification

AI for Sales Classification

Sales Assistant

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