App Annie

Type of Content

Customer Case

Title

LinkedIn uses App Annie to increase user engagement

Link

https://www.appannie.com/en/customers/?video=linkedin

Synopsis

By using a solution from App Annie, LinkedIn is able to identify and understand trends in the 'app' marketplace (what applications are popular, by who, etc.). This case is therefore classified as a Sales Coach that helps with Marketing Planning. It helps LinkedIn to increase their understanding of apps in demand.

Description

LinkedIn uses a dataplatform on marketing intelligence on apps to look inward at their own company and cross reference the marketplace. Using this solutions has given them a 20% increase on engagement and better understanding of trends on apps in demand.

Commercial Excellence Focus

Marketing Excellence
Sales Excellence
Services Excellence
M&S Technology

Industry Focus

Regional Focus

Related Company URL

https://www.linkedin.com/

SE-PTO Classification

MP2

SE-CE Value Tree Classification

AI for Sales Classification

Salers Coach

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