App Annie
Type of Content
Customer Case
Title
LinkedIn uses App Annie to increase user engagement
Synopsis
By using a solution from App Annie, LinkedIn is able to identify and understand trends in the 'app' marketplace (what applications are popular, by who, etc.). This case is therefore classified as a Sales Coach that helps with Marketing Planning. It helps LinkedIn to increase their understanding of apps in demand.
Description
LinkedIn uses a dataplatform on marketing intelligence on apps to look inward at their own company and cross reference the marketplace. Using this solutions has given them a 20% increase on engagement and better understanding of trends on apps in demand.
Commercial Excellence Focus
| Marketing Excellence | – |
| Sales Excellence | √ |
| Services Excellence | – |
| M&S Technology | √ |
Industry Focus
Regional Focus
SE-PTO Classification
MP2
SE-CE Value Tree Classification
AI for Sales Classification
Salers Coach
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