Type of Content
How Zenefits found the key to targeting ideal customers on Facebook
By using a solution from Clearbit, Zenefit is able to identify and target their ideal customers on Facebook. This case is therefore classified as a Sales Coach that helps with Campaign Management. It helps Zenefit to increase their conversion rates from prospect to qualified lead, and to find and target 'bigger fish' in their prospect base.
Zenefits uses a data-first marketing platform to create custom audiences. The audiences are created from multiple sources of first-party data, all enriched with Clearbit demographic and firmographic attributes. It helps them to decide which companies to target and how to reach those leads. Results have been a 20% increase in conversion rate from prospect to qualified lead
Commercial Excellence Focus
SE-CE Value Tree Classification
AI for Sales Classification
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