Clearbit

Type of Content

Customer Case

Title

How Zenefits found the key to targeting ideal customers on Facebook

Link

https://clearbit.com/customers/zenefits

Synopsis

By using a solution from Clearbit, Zenefit is able to identify and target their ideal customers on Facebook. This case is therefore classified as a Sales Coach that helps with Campaign Management. It helps Zenefit to increase their conversion rates from prospect to qualified lead, and to find and target 'bigger fish' in their prospect base.

Description

Zenefits uses a data-first marketing platform to create custom audiences. The audiences are created from multiple sources of first-party data, all enriched with Clearbit demographic and firmographic attributes. It helps them to decide which companies to target and how to reach those leads. Results have been a 20% increase in conversion rate from prospect to qualified lead

Commercial Excellence Focus

Marketing Excellence
Sales Excellence
Services Excellence
M&S Technology

Industry Focus

Regional Focus

Related Company URL

https://www.zenefits.com/

SE-PTO Classification

MC2

SE-CE Value Tree Classification

AI for Sales Classification

Sales Coach

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