Clearbit

Type of Content

Customer Case

Title

Frame.io unlocked B2B advertising on Facebook — and tripled match rates

Link

https://clearbit.com/customers/frameio

Synopsis

By using a solution from Clearbit, Frame.io is able to target their Facebook ads much more precisely by combining customer data from various sources. This case is therefore classified as a Sales Coach that helps with Campaign Management by suggesting the best matched audience. It helps Frame.io to triple their target audience 'precision rate' on Facebook and match it to the level they achieve on LinkedIn.

Description

Frame.io uses a data-first marketing platform that allows them to leverage context on every visitor, lead, and customer. It includes the ability to natively combine all customer data with the entire universe delivered by their supplier. It allows Frame.io to get more unique impressions across multiple channels. Facebook audience match rates tripled, from 15 to 50 percent to their precision target.

Commercial Excellence Focus

Marketing Excellence
Sales Excellence
Services Excellence
M&S Technology

Industry Focus

Regional Focus

Related Company URL

https://www.frame.io/

SE-PTO Classification

MC2

SE-CE Value Tree Classification

AI for Sales Classification

Sales Coach

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