Clearbit
Type of Content
Customer Case
Title
Frame.io unlocked B2B advertising on Facebook — and tripled match rates
Synopsis
By using a solution from Clearbit, Frame.io is able to target their Facebook ads much more precisely by combining customer data from various sources. This case is therefore classified as a Sales Coach that helps with Campaign Management by suggesting the best matched audience. It helps Frame.io to triple their target audience 'precision rate' on Facebook and match it to the level they achieve on LinkedIn.
Description
Frame.io uses a data-first marketing platform that allows them to leverage context on every visitor, lead, and customer. It includes the ability to natively combine all customer data with the entire universe delivered by their supplier. It allows Frame.io to get more unique impressions across multiple channels. Facebook audience match rates tripled, from 15 to 50 percent to their precision target.
Commercial Excellence Focus
| Marketing Excellence | – |
| Sales Excellence | √ |
| Services Excellence | – |
| M&S Technology | √ |
Industry Focus
Regional Focus
SE-PTO Classification
MC2
SE-CE Value Tree Classification
AI for Sales Classification
Sales Coach
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