Type of Content

Customer Case

Title unlocked B2B advertising on Facebook — and tripled match rates


By using a solution from Clearbit, is able to target their Facebook ads much more precisely by combining customer data from various sources. This case is therefore classified as a Sales Coach that helps with Campaign Management by suggesting the best matched audience. It helps to triple their target audience 'precision rate' on Facebook and match it to the level they achieve on LinkedIn.

Description uses a data-first marketing platform that allows them to leverage context on every visitor, lead, and customer. It includes the ability to natively combine all customer data with the entire universe delivered by their supplier. It allows to get more unique impressions across multiple channels. Facebook audience match rates tripled, from 15 to 50 percent to their precision target.

Commercial Excellence Focus

Marketing Excellence
Sales Excellence
Services Excellence
M&S Technology

Industry Focus

Regional Focus

Related Company URL

SE-PTO Classification


SE-CE Value Tree Classification

AI for Sales Classification

Sales Coach

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