Digimind
Type of Content
Customer Case
Title
The benefits of analyzing big data on social media elevating carrefour italys digital strategy.
Synopsis
By using solution from Digimind, Carrefour's digital team accurately evaluate real time ROI of key campaigns in terms of visibility, buzz, and share of voice. This case is therefore classified as a Sales Expert that leverages Social Listening to help on Marketing Campaign Management. Using Digimind has allowed Carrefour to continue to offer a valuable shopping experience to their customers by adapting to their needs.
Description
Carrefour group in Italy uses Digimind to monitor and analyze market trends. The clear market analysis by Digimind has allowed Carrefour to have a clear overview about customer perception in their market postioning, their offering and communications. The two campaigns done by Digimind for Carrefourr had a great impact. La Marchetta has reached 1.6M interactions, 21M users reached and 10M views on their campaign video while OreSpeseBene had 1.4M impressions, and a 29% increase in social media mentions.
Commercial Excellence Focus
| Marketing Excellence | – |
| Sales Excellence | √ |
| Services Excellence | – |
| M&S Technology | √ |
Industry Focus
Regional Focus
Europe
SE-PTO Classification
MC2
SE-CE Value Tree Classification
AI for Sales Classification
Sales Expert
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