Digimind

Type of Content

Customer Case

Title

The benefits of analyzing big data on social media elevating carrefour italys digital strategy.

Link

https://www.digimind.com/en/resources/the-benefits-of-analyzing-big-data-on-social-media-elevating-carrefour-italys-digital-strategy

Synopsis

By using solution from Digimind, Carrefour's digital team accurately evaluate real time ROI of key campaigns in terms of visibility, buzz, and share of voice. This case is therefore classified as a Sales Expert that leverages Social Listening to help on Marketing Campaign Management. Using Digimind has allowed Carrefour to continue to offer a valuable shopping experience to their customers by adapting to their needs.

Description

Carrefour group in Italy uses Digimind to monitor and analyze market trends. The clear market analysis by Digimind has allowed Carrefour to have a clear overview about customer perception in their market postioning, their offering and communications. The two campaigns done by Digimind for Carrefourr had a great impact. La Marchetta has reached 1.6M interactions, 21M users reached and 10M views on their campaign video while OreSpeseBene had 1.4M impressions, and a 29% increase in social media mentions.

Commercial Excellence Focus

Marketing Excellence
Sales Excellence
Services Excellence
M&S Technology

Industry Focus

Regional Focus

Europe

Related Company URL

https://www.carrefour.it

SE-PTO Classification

MC2

SE-CE Value Tree Classification

AI for Sales Classification

Sales Expert

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