Type of Content

Customer Case


Gong Lets HubSpot Sales Reps “Go Back and Watch the Game Tapes”


By using a solution from Gong.io, HubSpot is able to give feedback to Sales Reps that they can use to improve their customer interactions. This case is therefore classified as a Sales Coach that helps with Coaching and Training. It helps HubSpot to increase productivity per rep, adoption rates of sales methodology and ramps up new hires more quickly.


Hubspot is using AI-powered insights to guide and inform self-reflection for sales reps to get better every day. They are also using AI fo market intelligence to allow the company to make decisions on where to focus and who to focus on.

Commercial Excellence Focus

Marketing Excellence
Sales Excellence
Services Excellence
M&S Technology

Industry Focus

Regional Focus

Related Company URL

SE-PTO Classification

AM1, AM2

SE-CE Value Tree Classification

AI for Sales Classification

Sales Coach

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