Gong
Type of Content
Customer Case
Title
Gong Lets HubSpot Sales Reps “Go Back and Watch the Game Tapes”
Synopsis
By using a solution from Gong.io, HubSpot is able to give feedback to Sales Reps that they can use to improve their customer interactions. This case is therefore classified as a Sales Coach that helps with Coaching and Training. It helps HubSpot to increase productivity per rep, adoption rates of sales methodology and ramps up new hires more quickly.
Description
Hubspot is using AI-powered insights to guide and inform self-reflection for sales reps to get better every day. They are also using AI fo market intelligence to allow the company to make decisions on where to focus and who to focus on.
Commercial Excellence Focus
| Marketing Excellence | √ |
| Sales Excellence | – |
| Services Excellence | √ |
| M&S Technology | √ |
Industry Focus
Regional Focus
SE-PTO Classification
AM1, AM2
SE-CE Value Tree Classification
AI for Sales Classification
Sales Coach
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