Type of Content

Customer Case


Reactive to proactive: How Troops helped Intercom turn CRM data into hypergrowth


By using a solution from Troops, Intercom is able to push relevant insights to Sales in a variety of areas (data entry, lead management, sales coaching). As the primary process they have been using this for is Lead Management, this case is classified as a Sales Coach that helps with Lead Management. It helps Intercom to do their Lead Management more efficiently and improve their data quality.


Intercom uses an AI-based solution to pump activity-tracking data from Salesforce into Slack and spread that information across the organization. They automate key workflows in minutes to get the right alerts, reports, and insights to the right people at the right time. It has bridged communication gaps between teams, simplified pipeline mangement, speeds up and prioritizes lead engagement, and improves sales culture and cross-team relationships.

Commercial Excellence Focus

Marketing Excellence
Sales Excellence
Services Excellence
M&S Technology

Industry Focus

Regional Focus

Related Company URL

SE-PTO Classification


SE-CE Value Tree Classification

AI for Sales Classification

Sales Coach

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