Type of Content
Spin Master Earns 2x the Average Engagement Rate for YouTube Influencer Campaign
By using a solution from Tubular, Spin Master is adapting their Marketing content strategy on insights from data (video intelligence). This case is therefore classified as a Sales Coachs that helps to adapt content strategy to the latest trends and provides a benchmark. It has helped Spin Master to increase their engagement rate on Marketing Content.
Spin Master uses an AI-powered Video Intelligence platform to monitor its share of voice and benchmark their video performance. They also use it to discover high performing content trends and identify new influencers that fit with its target demographics. It has resulted in doubling up on the average YouTube engagement rate for an influencer campaign.
Commercial Excellence Focus
SE-CE Value Tree Classification
AI for Sales Classification
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