By using a solution from UIPath, CXP now using automation to help it in achieveing excellent CRM and even anticipate customer needs beforehand. This means that they could pre handle the customer calls making them faster in complying their needs. CXP provides outsourced contact centers for some of the UK biggest brands. This case is therefore classified as a Sales Assistant that gives customer insights for customer case handling. The calls have been shortened and became more personalized reulting in better rating and effecient CRM.