By using Zilliant solutions, Metro France is tackling their pricing challenges that emerge from their process complexity and customer demand. They need to have a personalized price and product recommendations for their customers. With the help of Zilliant MetroFrance idenntifies white spaces and optimizes pricing. This case is therefore classified as a Sales Coach that helps in CPQ. It has allowed them to improve the customer experience by providing easy solutions to the customers to answer their needs and grow market share per customer.