SE-PTO Classification

  • By using a solution from Chorus.ai, Zoom is able to prioritize sales calls where coaching is expected to have highest impact. This case is therefore classified as a Sales Coach that helps with Coaching and Training. It helps Zoom to grow their Sales (by improved coaching) and to bring new employees up to speed more quickly.
  • The Arthur D. Little website contains a section with "Insights on Marketing and Sales", which is a Content Marketing portal that contains three types of articles: 1) Publication Prisms, 2) Reports and 3) Viewpoints

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