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The McKinsey's website contains a section with "Insights on Marketing and Sales", which is is a Content Marketing Portal with various articles distributed over 7 sections: 1) Consumer insights and analytics, 2) customer experience and loyalty, 3)digital marketing and multichannel, 4) marketing and brand strategy, 5) Marketing organization & Operations, 6 pricing, and 7) sales -
The Deloitte website contains a section with "Insights on Customer and Marketing", which is a Content Marketing Portal with various articles distributed over 6 sections 1) Customer & Marketingt 2) Customer & Applied Design 3) Advertising, Marketing & Commerce 4) Digital Customer 5) Consulting and 6) Customer of the Future -
The Arthur D. Little website contains a section with "Insights on Marketing and Sales", which is a Content Marketing portal that contains three types of articles: 1) Publication Prisms, 2) Reports and 3) Viewpoints -
The L.E.K. website explains their prorpeitary framework, and provide several Customer cases. The L.E.K. framework consist of three main components: 1) Customer Targeting and Value Proposition 2) Go-to-Market & Commercial Organization and 3) Sales & Marketing Effectiveness -
The Actando website has a blog with various post with a life sciences/ pharmeceuticals perspective. -
The Bain website contains a section with "Insights on Sales and Marketing", which is is a Content Marketing Portal with various articles distributed over 8 sections: 1) B2B Go-to-Market, 2) Brand & Customer Strategy, 3) Consumer Sales & Ecosystem, 4) Customer Value Management, 5) Digital Marketing 6) Marketing 7) Pricing and 8 Product & Portfolio Managemeent -
Size: approximately 5077 members (May 2021) Activity Level: Regular - 10 posts per month Summary: Aims to bring together like-minded pharmaceutical executives from sales and marketing to network and discuss CE challenges and opportunities. -
Size: approximately 2094 members (May 2021) Activity Level: Somewhat regular (multiple posts per month) Summary: Established to improve and enchange Pharma Salesforce and marketing excellence. Allows professionals with a common interest to connect and exchange. -
Online blog created and maintained by Scott Brinker focused on marketing technology and how it is changing marketing strategy, management, and culture. This blog is focussed on the intersection between marketing and technology, and aims to serve as the center point for the Marketing/Technology community and shed light on the increasing importance of technology in the realm of marketing. -
Analyst and consulting firm that provides information that will help individuals to find the rights sales tools for their organization. Provides a wide variety of resources: 2021 SalesTech Vendor landscape, selling tools success stories, video reviews, Sales Technology blog, executive interviews, webinar calendar, as well as industry news -
Sales technology expert focused on helping businesses and individuals find the right sales tools, own er of the SmartSelling Tools platform. -
Scott Brinker is the founding father of the ChiefMartec meme, currently employed as VP platform Ecosystem at Hubspot, in this role he is actively using the Chiefmartec.com site as a means to convey his views on and opinions on the intersection of marketing and technology
