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Ann is a speaker, author, and member of the LinkedIn influencer program as well as the world's first Chief Content Officer. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers Ann Handley's currently holds responsibility for professional education and training content for MarketingProfs. -
The McKinsey's website contains a section with "Insights on Marketing and Sales", which is is a Content Marketing Portal with various articles distributed over 7 sections: 1) Consumer insights and analytics, 2) customer experience and loyalty, 3)digital marketing and multichannel, 4) marketing and brand strategy, 5) Marketing organization & Operations, 6 pricing, and 7) sales -
The Deloitte website contains a section with "Insights on Customer and Marketing", which is a Content Marketing Portal with various articles distributed over 6 sections 1) Customer & Marketingt 2) Customer & Applied Design 3) Advertising, Marketing & Commerce 4) Digital Customer 5) Consulting and 6) Customer of the Future -
The Arthur D. Little website contains a section with "Insights on Marketing and Sales", which is a Content Marketing portal that contains three types of articles: 1) Publication Prisms, 2) Reports and 3) Viewpoints -
The L.E.K. website explains their prorpeitary framework, and provide several Customer cases. The L.E.K. framework consist of three main components: 1) Customer Targeting and Value Proposition 2) Go-to-Market & Commercial Organization and 3) Sales & Marketing Effectiveness -
The Actando website has a blog with various post with a life sciences/ pharmeceuticals perspective.
