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The McKinsey's website contains a section with "Insights on Marketing and Sales", which is is a Content Marketing Portal with various articles distributed over 7 sections: 1) Consumer insights and analytics, 2) customer experience and loyalty, 3)digital marketing and multichannel, 4) marketing and brand strategy, 5) Marketing organization & Operations, 6 pricing, and 7) sales -
The Deloitte website contains a section with "Insights on Customer and Marketing", which is a Content Marketing Portal with various articles distributed over 6 sections 1) Customer & Marketingt 2) Customer & Applied Design 3) Advertising, Marketing & Commerce 4) Digital Customer 5) Consulting and 6) Customer of the Future -
The Arthur D. Little website contains a section with "Insights on Marketing and Sales", which is a Content Marketing portal that contains three types of articles: 1) Publication Prisms, 2) Reports and 3) Viewpoints -
The L.E.K. website explains their prorpeitary framework, and provide several Customer cases. The L.E.K. framework consist of three main components: 1) Customer Targeting and Value Proposition 2) Go-to-Market & Commercial Organization and 3) Sales & Marketing Effectiveness -
The Actando website has a blog with various post with a life sciences/ pharmeceuticals perspective. -
The Bain website contains a section with "Insights on Sales and Marketing", which is is a Content Marketing Portal with various articles distributed over 8 sections: 1) B2B Go-to-Market, 2) Brand & Customer Strategy, 3) Consumer Sales & Ecosystem, 4) Customer Value Management, 5) Digital Marketing 6) Marketing 7) Pricing and 8 Product & Portfolio Managemeent -
Size: approximately 5077 members (May 2021) Activity Level: Regular - 10 posts per month Summary: Aims to bring together like-minded pharmaceutical executives from sales and marketing to network and discuss CE challenges and opportunities. -
Size: approximately 2094 members (May 2021) Activity Level: Somewhat regular (multiple posts per month) Summary: Established to improve and enchange Pharma Salesforce and marketing excellence. Allows professionals with a common interest to connect and exchange. -
Online blog created and maintained by Scott Brinker focused on marketing technology and how it is changing marketing strategy, management, and culture. This blog is focussed on the intersection between marketing and technology, and aims to serve as the center point for the Marketing/Technology community and shed light on the increasing importance of technology in the realm of marketing. -
Analyst and consulting firm that provides information that will help individuals to find the rights sales tools for their organization. Provides a wide variety of resources: 2021 SalesTech Vendor landscape, selling tools success stories, video reviews, Sales Technology blog, executive interviews, webinar calendar, as well as industry news -
Size? Online community specifically designed to grow salespeople worldwide. Provides a space for knowledge sharing, networking and personal growth. Provides a Training and resource center with a focus on taking sales representatives to the next step professionally. Various content from professionals, as well as training programs dedicated to further growth in world of sales Also contains Three online certifications (CPSL, CPSP, CMSP); Four online programs such as Sales 101, Advanced Sales Influence, Power of Contact Marketing and ProSeries Programs; One virtual coaching program called Sales Mastery -
Membership association in The Netherlands aiming to bring together sales/marketing professionals from any level or stage in their careers. Focused on enhancing knowledge and network to better careers and businesses. Founded in 1971 by five companies: Heineken, Nutricia, Nestle, Douwe Egberts and Unilever. One of the oldest professional associations in the Netherlands 2.000 member association that offers knowledge exchange and professionalization of the sales profession, as well as organize high-profile events and elections every year Organizes about 90 events/year and the initiator of the most prominent event in the commercial field: The Sales Event. Has 5 main regions: SME North, East, South, Central and West. Informational website with introduction to association, membership portal, "knowledge lab' with blog, magazine, archive, and event calendar
