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By using a solution from Anaplan, Vodafone is basing their Sales Planning om the most up-to-date data available from their sales funnel in CRM. This case is therefore classified as a Sales Expert that helps to create an accurate Sales Plan. It has brought together Sales, Finance and Operations to collaborate and plan using the same data and has provided a faster and more automated sales planning as a result.
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By using solution from Digimind, Carrefour's digital team accurately evaluate real time ROI of key campaigns in terms of visibility, buzz, and share of voice. This case is therefore classified as a Sales Expert that leverages Social Listening to help on Marketing Campaign Management. Using Digimind has allowed Carrefour to continue to offer a valuable shopping experience to their customers by adapting to their needs.