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Online blog created and maintained by Scott Brinker focused on marketing technology and how it is changing marketing strategy, management, and culture. This blog is focussed on the intersection between marketing and technology, and aims to serve as the center point for the Marketing/Technology community and shed light on the increasing importance of technology in the realm of marketing. -
By using a solution from Chorus.ai, Zoom is able to prioritize sales calls where coaching is expected to have highest impact. This case is therefore classified as a Sales Coach that helps with Coaching and Training. It helps Zoom to grow their Sales (by improved coaching) and to bring new employees up to speed more quickly. -
By using a solution from Clari, Okta is able to fuel their pipeline management with insights that allow sales management to focus on corrective actions where they are needed. This case is therefore classified as a Sales Coach that helps with Opportunity Management (managing the funnel in particular). It helps Okta to manage their sales funnel much more effectively. -
By using a solution from Clearbit, Frame.io is able to target their Facebook ads much more precisely by combining customer data from various sources. This case is therefore classified as a Sales Coach that helps with Campaign Management by suggesting the best matched audience. It helps Frame.io to triple their target audience 'precision rate' on Facebook and match it to the level they achieve on LinkedIn. -
By using a solution from Clearbit, Zenefit is able to identify and target their ideal customers on Facebook. This case is therefore classified as a Sales Coach that helps with Campaign Management. It helps Zenefit to increase their conversion rates from prospect to qualified lead, and to find and target 'bigger fish' in their prospect base. -
As the president and owner of Engage Selling Solutions, Colleen works with organizations and executives to create strong, consistent and lasting sales results. She conducts sales seminars and workshops, runs annual sales meetings and works directly with sales executives and organizations to achieve and exceed their sales targets. -
Size: approximately 5077 members (May 2021) Activity Level: Regular - 10 posts per month Summary: Aims to bring together like-minded pharmaceutical executives from sales and marketing to network and discuss CE challenges and opportunities. -
Commercial Excellence 4.0 is a Deloitte Strategic Framework for transforing vision into value: the page contain limited info, the framework is also covered in a video that explain high level concepts but no practical levers -
Size: approximately 692 members Activity Level: Irregular (1-2 posts per month) Summary: Network of people responsible for sales and marketing, as well as business developers who share the passion for creating organic growth and optimizing the commercial functions of their company Participation in the network is non-binding and free of charge. Opportunity to meet people from organizations with the same challenges as your own, and you will have the opportunity to share experiences with peers Consulting group with 8 offices in 5 countries - Denmark, Sweden, Norway, Germany and Switzerland -
Commerzial helps global companies improve sales and marketings results and customer interations throughout any level of any organization. Help create a path towards commercial excellence and improve profitability, efficiency and customer satisfaction Four main disciplines with their own various sub-sections: 1. Sales Transformation 2. Go-to Market Strategy 3. Commercial Policy 4. Commercial Capabilities -
By using a solution from Conversica, Oracle generates leads at scale that have a higher probability of conversion. This case is therefore classified as a Sales Assistant that helps to generate and qualify leads. It helps Oracle to increase the number of sales qualified leads. -
The Deloitte website contains a section with "Insights on Customer and Marketing", which is a Content Marketing Portal with various articles distributed over 6 sections 1) Customer & Marketingt 2) Customer & Applied Design 3) Advertising, Marketing & Commerce 4) Digital Customer 5) Consulting and 6) Customer of the Future
