AI for Sales

  • By using a solution from Troops, Intercom is able to push relevant insights to Sales in a variety of areas (data entry, lead management, sales coaching). As the primary process they have been using this for is Lead Management, this case is classified as a Sales Coach that helps with Lead Management. It helps Intercom to do their Lead Management more efficiently and improve their data quality.
  • By using a solution from Clari, Okta is able to fuel their pipeline management with insights that allow sales management to focus on corrective actions where they are needed. This case is therefore classified as a Sales Coach that helps with Opportunity Management (managing the funnel in particular). It helps Okta to manage their sales funnel much more effectively.
  • By using a solution from Gong.io, HubSpot is able to give feedback to Sales Reps that they can use to improve their customer interactions. This case is therefore classified as a Sales Coach that helps with Coaching and Training. It helps HubSpot to increase productivity per rep, adoption rates of sales methodology and ramps up new hires more quickly.
  • By using a solution from Gong.io, Diligent is able identify opportunies for growth on which a sales rep can be coached. This case is therefore classified as a Sales Coach that helps with Coaching and Training. It helps Diligent to grow their Sales (by improved coaching).
  • By using a solution from Conversica, Oracle generates leads at scale that have a higher probability of conversion. This case is therefore classified as a Sales Assistant that helps to generate and qualify leads. It helps Oracle to increase the number of sales qualified leads.
  • By using a solution from XANT.ai, Groupon is able to schedule the optimal contact cadence that helps them to close more contracts. This case is therefore classified as a Sales Coach that helps to presribe the next best action on Opportunities.
  • By using a solution from Tact, Kelly Services is able to document their customer interactions via real-time activity tracking. This case is therefore classified as a Sales Assistant that helps with (Key) Account Managent. It helps Kelly Services to reduce admin time for sellers whilst improving data entry and deeper visibility into sales activity as a result.
  • By using a solution from Aviso, Silver Peak is able to forecast revenue based on patterns in data. This case is therefore classified as a Sales Expert that helps with Forecasting. It helps Silver Peak to improve their forecasting accuracy and makes their business outcome more predictable.
  • By using a solution from Chorus.ai, Zoom is able to prioritize sales calls where coaching is expected to have highest impact. This case is therefore classified as a Sales Coach that helps with Coaching and Training. It helps Zoom to grow their Sales (by improved coaching) and to bring new employees up to speed more quickly.

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