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By using solution from Digimind, Carrefour's digital team accurately evaluate real time ROI of key campaigns in terms of visibility, buzz, and share of voice. This case is therefore classified as a Sales Expert that leverages Social Listening to help on Marketing Campaign Management. Using Digimind has allowed Carrefour to continue to offer a valuable shopping experience to their customers by adapting to their needs.
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Members: ESMA is open to professional agents, distributors and manufacturers and all sales and marketing organisations that manufacture or handle packaged consumer goods. Summary: ESMA promotes the discussion of trade between manufacturers and distributors across the entirety of Europe and the rest of the World. We are a world leading distributor manufacturer organisation who are pro-active in ensuring our members gain a global understanding of the value chain. Their mission is to stimulate the exchange of ideas, offer superior information and knowledge transfer, and to represent the interests of our members by highlighting their contributions to the value chain and marketplace and we talk on their behalf. Content: Informational website with introduction to organization, member directory, news and events, events such as trade fairs, etc.
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Size: approximately 1080 members (May 2021) Activity Level: Ireggular - 1-2 posts per month Summary: Creating a community of like-minded invidivuals with a focus on commericial best practices and capabilities in the world of pharma/healthcare; Sharing any insights, advice, challenges that may arise from these implementations
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By using a solution from Gong.io, HubSpot is able to give feedback to Sales Reps that they can use to improve their customer interactions. This case is therefore classified as a Sales Coach that helps with Coaching and Training. It helps HubSpot to increase productivity per rep, adoption rates of sales methodology and ramps up new hires more quickly.
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Members: HSMAI classifies its members into three classifications - Professionals in the hotel and travel industries; Vendors in the hospitality industry; as well as Students and Universities Summary: Committed to growing business for the hotel, event and travel industry and their partner, and is the industry's leading advocate for intelligent, sustainable revenue growth on a local, national and European level. Provides practical tools, insights and expertise to enable knowledge sharing, professional development as well as fuel sales, marketing and optimize revenue Content: Informational website with introduction to organization, list of staff members, news and blog sections, events, and more
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Size: approximately 976 members (May 2021) Activity Level: Irregular - several posts a month Summary: Group that aims to grow excellence throughout the sales operational process to help selling professionals and their organizations maximize their efforts IES serves as the center of actionable best practices, insights, proprietary data, tools, advisory services, thought leadership, and recognition that enable organizations to achieve high performance in the area of Sales & Business Development IES holds annual awards ceremony, home for some of the top thought leaders throughout the Sales and Business Development process, as well as various membership programs with podcasts, webinars, newsletters and seminars.
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The McKinsey's website contains a section with "Insights on Marketing and Sales", which is is a Content Marketing Portal with various articles distributed over 7 sections: 1) Consumer insights and analytics, 2) customer experience and loyalty, 3)digital marketing and multichannel, 4) marketing and brand strategy, 5) Marketing organization & Operations, 6 pricing, and 7) sales
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Size? Online community specifically designed to grow salespeople worldwide. Provides a space for knowledge sharing, networking and personal growth. Provides a Training and resource center with a focus on taking sales representatives to the next step professionally. Various content from professionals, as well as training programs dedicated to further growth in world of sales Also contains Three online certifications (CPSL, CPSP, CMSP); Four online programs such as Sales 101, Advanced Sales Influence, Power of Contact Marketing and ProSeries Programs; One virtual coaching program called Sales Mastery
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Membership association in The Netherlands aiming to bring together sales/marketing professionals from any level or stage in their careers. Focused on enhancing knowledge and network to better careers and businesses. Founded in 1971 by five companies: Heineken, Nutricia, Nestle, Douwe Egberts and Unilever. One of the oldest professional associations in the Netherlands 2.000 member association that offers knowledge exchange and professionalization of the sales profession, as well as organize high-profile events and elections every year Organizes about 90 events/year and the initiator of the most prominent event in the commercial field: The Sales Event. Has 5 main regions: SME North, East, South, Central and West. Informational website with introduction to association, membership portal, "knowledge lab' with blog, magazine, archive, and event calendar
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PwC's Sales & Marketing excellence solution is powered by Salesforce. Provides a seamlessly integrated capability from sales through service that can help imrpove speed and efficiency, turn insights into action and increase customer loyalty. Improve collaboration, accelerate response times to customer requests, imrpove customer cycle efficiency, achieve faster sales cycles, increase customer satisfaction, increase revenue, reduce staffing needs, and provide real-time access to data
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SDA Bocconi is the best Italian Business School, ranking in the top 10 worldwide. The Commercial Excellence Lab promotes research and continuous development of sales skills and management, improving the professionalism and reputation of sales, as well as support companies in understand and managing the variables that dictate sales performance
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Analyst and consulting firm that provides information that will help individuals to find the rights sales tools for their organization. Provides a wide variety of resources: 2021 SalesTech Vendor landscape, selling tools success stories, video reviews, Sales Technology blog, executive interviews, webinar calendar, as well as industry news