AI for Sales

  • By using a solution from tact.ai, Pharma companies have been able to maximize the value of getting in contact with doctors, either remotely or in person by simplifying the interaction. This case is therefore classified as a Sales Assistant that helps with (Key) Account Managent. This allowed management to handle their logistics in a more effecient and collaborative way and as a consquence enhance their CRM.
  • By using a solution from UIPath, CXP now using automation to help it in achieveing excellent CRM and even anticipate customer needs beforehand. This means that they could pre handle the customer calls making them faster in complying their needs. CXP provides outsourced contact centers for some of the UK biggest brands. This case is therefore classified as a Sales Assistant that gives customer insights for customer case handling. The calls have been shortened and became more personalized reulting in better rating and effecient CRM.
  • By using solution from Digimind, Carrefour's digital team accurately evaluate real time ROI of key campaigns in terms of visibility, buzz, and share of voice. This case is therefore classified as a Sales Expert that leverages Social Listening to help on Marketing Campaign Management. Using Digimind has allowed Carrefour to continue to offer a valuable shopping experience to their customers by adapting to their needs.
  • By using AI solutions from Fusemachines, a US based publicaly traded eccomerce company has been able to reach their goal of providing accurate product matches to their customers. This case is therefore classified as a Sales Expert that helps in CPQ.
  • By using Zilliant solutions, Metro France is tackling their pricing challenges that emerge from their process complexity and customer demand. They need to have a personalized price and product recommendations for their customers. With the help of Zilliant MetroFrance idenntifies white spaces and optimizes pricing. This case is therefore classified as a Sales Coach that helps in CPQ. It has allowed them to improve the customer experience by providing easy solutions to the customers to answer their needs and grow market share per customer.
  • By using a solution from Gong.io, HubSpot is able to give feedback to Sales Reps that they can use to improve their customer interactions. This case is therefore classified as a Sales Coach that helps with Coaching and Training. It helps HubSpot to increase productivity per rep, adoption rates of sales methodology and ramps up new hires more quickly.
  • By using a solution from Clari, Okta is able to fuel their pipeline management with insights that allow sales management to focus on corrective actions where they are needed. This case is therefore classified as a Sales Coach that helps with Opportunity Management (managing the funnel in particular). It helps Okta to manage their sales funnel much more effectively.
  • By using a solution from Troops, Intercom is able to push relevant insights to Sales in a variety of areas (data entry, lead management, sales coaching). As the primary process they have been using this for is Lead Management, this case is classified as a Sales Coach that helps with Lead Management. It helps Intercom to do their Lead Management more efficiently and improve their data quality.
  • By using a solution from Troops, Stack Overflow is able to manage their contract renewal process much more effectively by providing insights on what action is needed at what time. This case is therefore classified as a Sales Coach that helps with Contract Management. It helps Stack Overflow to increase renewal rates and reduce admin time.
  • By using a solution from Clearbit, Frame.io is able to target their Facebook ads much more precisely by combining customer data from various sources. This case is therefore classified as a Sales Coach that helps with Campaign Management by suggesting the best matched audience. It helps Frame.io to triple their target audience 'precision rate' on Facebook and match it to the level they achieve on LinkedIn.
  • By using a solution from Clearbit, Zenefit is able to identify and target their ideal customers on Facebook. This case is therefore classified as a Sales Coach that helps with Campaign Management. It helps Zenefit to increase their conversion rates from prospect to qualified lead, and to find and target 'bigger fish' in their prospect base.
  • By using a solution from App Annie, LinkedIn is able to identify and understand trends in the 'app' marketplace (what applications are popular, by who, etc.). This case is therefore classified as a Sales Coach that helps with Marketing Planning. It helps LinkedIn to increase their understanding of apps in demand.

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