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The L.E.K. website explains their prorpeitary framework, and provide several Customer cases. The L.E.K. framework consist of three main components: 1) Customer Targeting and Value Proposition 2) Go-to-Market & Commercial Organization and 3) Sales & Marketing Effectiveness -
Jeff Davis' personal profile who aims to birdge the gap between marketing and sales to create a powerful synergy that is effective at converting buyers into customers -
Size: approximately 976 members (May 2021) Activity Level: Irregular - several posts a month Summary: Group that aims to grow excellence throughout the sales operational process to help selling professionals and their organizations maximize their efforts IES serves as the center of actionable best practices, insights, proprietary data, tools, advisory services, thought leadership, and recognition that enable organizations to achieve high performance in the area of Sales & Business Development IES holds annual awards ceremony, home for some of the top thought leaders throughout the Sales and Business Development process, as well as various membership programs with podcasts, webinars, newsletters and seminars. -
Members: HSMAI classifies its members into three classifications - Professionals in the hotel and travel industries; Vendors in the hospitality industry; as well as Students and Universities Summary: Committed to growing business for the hotel, event and travel industry and their partner, and is the industry's leading advocate for intelligent, sustainable revenue growth on a local, national and European level. Provides practical tools, insights and expertise to enable knowledge sharing, professional development as well as fuel sales, marketing and optimize revenue Content: Informational website with introduction to organization, list of staff members, news and blog sections, events, and more -
By using a solution from Gong.io, Diligent is able identify opportunies for growth on which a sales rep can be coached. This case is therefore classified as a Sales Coach that helps with Coaching and Training. It helps Diligent to grow their Sales (by improved coaching). -
By using a solution from Gong.io, HubSpot is able to give feedback to Sales Reps that they can use to improve their customer interactions. This case is therefore classified as a Sales Coach that helps with Coaching and Training. It helps HubSpot to increase productivity per rep, adoption rates of sales methodology and ramps up new hires more quickly. -
Size: approximately 1080 members (May 2021) Activity Level: Ireggular - 1-2 posts per month Summary: Creating a community of like-minded invidivuals with a focus on commericial best practices and capabilities in the world of pharma/healthcare; Sharing any insights, advice, challenges that may arise from these implementations -
By using AI solutions from Fusemachines, a US based publicaly traded eccomerce company has been able to reach their goal of providing accurate product matches to their customers. This case is therefore classified as a Sales Expert that helps in CPQ. -
Members: ESMA is open to professional agents, distributors and manufacturers and all sales and marketing organisations that manufacture or handle packaged consumer goods. Summary: ESMA promotes the discussion of trade between manufacturers and distributors across the entirety of Europe and the rest of the World. We are a world leading distributor manufacturer organisation who are pro-active in ensuring our members gain a global understanding of the value chain. Their mission is to stimulate the exchange of ideas, offer superior information and knowledge transfer, and to represent the interests of our members by highlighting their contributions to the value chain and marketplace and we talk on their behalf. Content: Informational website with introduction to organization, member directory, news and events, events such as trade fairs, etc. -
DigiMind provides intelligence software to help to fully understand consumer insights, the competitive environment, and the market trends. It is classfied as a Sales Expert that helps on Marketing Campaign Management. -
By using solution from Digimind, Carrefour's digital team accurately evaluate real time ROI of key campaigns in terms of visibility, buzz, and share of voice. This case is therefore classified as a Sales Expert that leverages Social Listening to help on Marketing Campaign Management. Using Digimind has allowed Carrefour to continue to offer a valuable shopping experience to their customers by adapting to their needs. -
The Deloitte website contains a section with "Insights on Customer and Marketing", which is a Content Marketing Portal with various articles distributed over 6 sections 1) Customer & Marketingt 2) Customer & Applied Design 3) Advertising, Marketing & Commerce 4) Digital Customer 5) Consulting and 6) Customer of the Future -
By using a solution from Conversica, Oracle generates leads at scale that have a higher probability of conversion. This case is therefore classified as a Sales Assistant that helps to generate and qualify leads. It helps Oracle to increase the number of sales qualified leads. -
Commerzial helps global companies improve sales and marketings results and customer interations throughout any level of any organization. Help create a path towards commercial excellence and improve profitability, efficiency and customer satisfaction Four main disciplines with their own various sub-sections: 1. Sales Transformation 2. Go-to Market Strategy 3. Commercial Policy 4. Commercial Capabilities -
Size: approximately 692 members Activity Level: Irregular (1-2 posts per month) Summary: Network of people responsible for sales and marketing, as well as business developers who share the passion for creating organic growth and optimizing the commercial functions of their company Participation in the network is non-binding and free of charge. Opportunity to meet people from organizations with the same challenges as your own, and you will have the opportunity to share experiences with peers Consulting group with 8 offices in 5 countries - Denmark, Sweden, Norway, Germany and Switzerland -
Commercial Excellence 4.0 is a Deloitte Strategic Framework for transforing vision into value: the page contain limited info, the framework is also covered in a video that explain high level concepts but no practical levers -
Size: approximately 5077 members (May 2021) Activity Level: Regular - 10 posts per month Summary: Aims to bring together like-minded pharmaceutical executives from sales and marketing to network and discuss CE challenges and opportunities. -
As the president and owner of Engage Selling Solutions, Colleen works with organizations and executives to create strong, consistent and lasting sales results. She conducts sales seminars and workshops, runs annual sales meetings and works directly with sales executives and organizations to achieve and exceed their sales targets. -
By using a solution from Clearbit, Frame.io is able to target their Facebook ads much more precisely by combining customer data from various sources. This case is therefore classified as a Sales Coach that helps with Campaign Management by suggesting the best matched audience. It helps Frame.io to triple their target audience 'precision rate' on Facebook and match it to the level they achieve on LinkedIn. -
By using a solution from Clearbit, Zenefit is able to identify and target their ideal customers on Facebook. This case is therefore classified as a Sales Coach that helps with Campaign Management. It helps Zenefit to increase their conversion rates from prospect to qualified lead, and to find and target 'bigger fish' in their prospect base. -
By using a solution from Clari, Okta is able to fuel their pipeline management with insights that allow sales management to focus on corrective actions where they are needed. This case is therefore classified as a Sales Coach that helps with Opportunity Management (managing the funnel in particular). It helps Okta to manage their sales funnel much more effectively. -
By using a solution from Chorus.ai, Zoom is able to prioritize sales calls where coaching is expected to have highest impact. This case is therefore classified as a Sales Coach that helps with Coaching and Training. It helps Zoom to grow their Sales (by improved coaching) and to bring new employees up to speed more quickly. -
Online blog created and maintained by Scott Brinker focused on marketing technology and how it is changing marketing strategy, management, and culture. This blog is focussed on the intersection between marketing and technology, and aims to serve as the center point for the Marketing/Technology community and shed light on the increasing importance of technology in the realm of marketing. -
Celonis usesr process and task mining to visually reconstruct the Opportunity Management process from transactional system data (event logs). It automatically identifies ineffiencies and assesses quality. It is therefore classified as a Sales Expert that helps in Opportunity Management.
